Pattern Index
Intention Hierarchy
| {AttractESICompetency} |
Pattern Index |
Intention Hierarchy |
| Problem | To be able to attract ESI competency in the labor market. | |
| Context | Core competencies for ESI companies are not easily available in the labour market. This means that ESI companies will compete for personnel with other types of companies in the labour market. In a deregulated market an "ESI company" will also have more varied tasks and products. ESI companies will therefore need to attract other types of competence than they traditionally have had. | |
| Forces | The degree to which the company's "brand name" is well known and respected. The types of competencies needed in ESI companies are not always well known | |
| Solution | The company must market its underlying and
basic values in such a way that will make these synonymous with the company
name itself.
The company must market itself, targeting "new" groups of competency. To succeed the company must learn what attracts these "new" groups in their choice of employer. |
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| Rationale | Due to free labour labor market, potential employees will choose the employer who best fulfils their requirements for a future career. The company will be able to find these people whose requirements want to be filled. | |
| Consequences | The company will recruit employees who are suit the company profile and requirements | |
| Authors | KTH Vattenfall AB, Sweden | |
| Related Patterns | Change process patterns:
This pattern is a subpattern of :ManagingOrganisationalHumanResources This pattern is related to: BusinessAlignedCompetency Product patterns:
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