{EmployerAttractivenessIndicators}
Pattern Index

Intention Hierarchy
Type Product pattern
Domain Human Resource Management indicators
Usage Intention Describeverb(employer attractiveness indicators)target
An important success factor for an organisational unit in gaining access to necessary key competency  is its ability to attract young graduates and experts to available positions. Planning of recruitment activities therefore rely on the identification of critical indicators which can be used for measuring the attractiveness of an organisational unit. Examples of relevant indicators are:
  • Attractiveness as employer
    • Average number of applications per announced job
    • Number of inquiries per announced job
    • Average number of inquiries per announced job
  • Attractiveness to highly qualified specialists
    • Number of vacancies for highly qualified positions
    • Number of applications from highly qualified specialists
  • Attractiveness to students
    • Youth barometers
    • Number of job applications from young applicants
    • Number of inquiries about final year student projects
    • Number of final year student projects
    • Number of apprenticeships
    • Number of inquiries about apprenticeships
    • Number of visitors on labour market days
    • Age distribution of job applicants

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